47% Plan to Spend the Same on Gifts as 2024

Publication Date: 12/24/2025 7:28 AM CST

47% Plan to Spend the Same on Gifts as 2024

Publication: 12/24/2025 7:28 AM CST

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Seventy-one percent (71%) will be doing holiday gift shopping this year.
- Roughly a quarter (24%) will not be doing any shopping.
Compared to last year, 47% of those who are holiday shopping say they will spend about the same as last year. One quarter (24%) will spend more, and 29% will spend less.
About a third (34%) say they are doing half of their shopping online and half in retail stores.
- Nineteen percent (19%) are shopping mostly online, and another 7% will be doing all of their holiday shopping online.
- Only 7% will be doing their shopping mostly in store, and 4% will do it all in store.
As of December 20th, 5% of voters haven't started Christmas shopping yet.
- Not everyone is putting off shopping though; 31% have already completely finished shopping, and 33% are mostly finished.

This data is from a Napolitan News Service survey of 1,000 Registered Voters conducted online by Scott Rasmussen, December 20, 2025. RMG Research, Inc., conducted the field work for the survey. It has a margin of error of +/- 3.1.