Voter Perceptions of Personal Finances Continue To Hold Steady

Publication Date: 08/14/2025 7:00 AM CST

Voter Perceptions of Personal Finances Continue To Hold Steady

Publication: 08/14/2025 7:00 AM CST

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Voters remain evenly divided on whether their personal finances are getting better or worse.
- Thirty-percent (30%) claim they are getting better, while 31% claim they are getting worse.
From July 2021 until May, 2025, more people were pessimistic than optimistic about their finances in every single survey.
- In our last survey before the 2024 election, 25% said their finances were getting better and 41% said worse.
Optimism about personal finances became more negative in April following the announcement of the president's tariff plans, but began to rebound after he announced the delay of tariffs on China in May.