Holiday Shopping Inches Up, but Lags Behind 2024

Publication Date: 12/05/2025 5:00 AM CST

Holiday Shopping Inches Up, but Lags Behind 2024

Publication: 12/05/2025 5:00 AM CST

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Seventy-two percent (72%) say they plan to do holiday shopping this year.
- That number is up 2 points from two weeks ago, but still down 9 points from December of 2024.
Among those shopping, half (49%) plan to spend about the same as last year, while 33% plan to spend less and 17% plan to spend more.
- Since November, the number saying they plan to spend more has dropped 5 points, while the number saying they will spend less has gone up 7.
About 4 in 10 voters (38%) will be doing at least the majority of their shopping online, while just 14% plan to do most in retail stores.
- Another 36% say it will be about even.
Currently, 20% of voters who said they planned to do shopping this year have not started their holiday shopping.
- That's down 36% from two weeks ago.
- Still, just 6% say they have finished all of their holiday shopping, while 25% more have at least half of it done.

This data is from a Napolitan News Service survey of 1,000 Registered Voters conducted online by Scott Rasmussen, December 1-2 2025. RMG Research, Inc., conducted the field work for the survey. It has a margin of error of +/- 3.1.