In Their Own Words: Economy Remains at the Top of Voters' Minds

Publication Date: 11/18/2025 5:00 AM CST

In Their Own Words: Economy Remains at the Top of Voters' Minds

Publication: 11/18/2025 5:00 AM CST

Member Content

The content you are trying to access is currently only available to Gold Circle Members. If you are a member, please log in to view.

To learn more about becoming a Gold Circle Member, please refer to our membership page.

Full Toplines: RESTRICTED

Full Crosstabs URL: RESTRICTED

Toplines are free for use after embargo, if any. Crosstabs are confidential and not for public release. However, you may cite specific demographic data from these reports.
For any data released, please cite Napolitan News Service.

Public Content

When asked to respond in their own words, 44% of voters say the Economy is the most important issue right now.
- Among 2,000 Registered Voters, Politics (25%) and Immigration (9%) also ranked highly.
- Healthcare (6%), Social issues (4%) and Foreign Policy (3%) are far less commonly at the top of voters' minds.
- For Republicans, the top three issues identified as most important were Economy (42%), Politics (22%), and Immigration (13%),
- For Democrats, the top three issues were Economy (45%), Politics (29%), and Healthcare (9%).
- Economy is showing another increase of 2 points after an 11-point increase from 30% in our October 16th poll, a marked reversal of a trend taking place since early August of a steady decline in the importance of the economy.
- Voters have recently spoken out with concern to their personal finances and the US economy.
There are many ways to ask about the importance of issues. Napolitan News routinely asks an open-ended question that is categorized and summarized by using Jigsaw's open-source Sensemaker tool (which is built on Gemini, Google's most advanced AI) so that voters can answer the question in their own words. Napolitan also routinely asks voters to choose a top issue from a list.
- Consistently, in both the list and open-ended format, economic issues are the top issues.
- Our most recent list format results are from our October 30th poll.

This data is from a Napolitan News Service survey of 2,000 Registered Voters conducted online by Scott Rasmussen, November 10-13, 2025. RMG Research, Inc., conducted the field work for the survey. It has a margin of error of +/- 3.1.