31% Say Personal Finances Are Getting Better, But Another 31% Say Worse

Publication Date: 10/25/2025 5:00 AM CST

31% Say Personal Finances Are Getting Better, But Another 31% Say Worse

Publication: 10/25/2025 5:00 AM CST

Member Content

The content you are trying to access is currently only available to Gold Circle Members. If you are a member, please log in to view.

To learn more about becoming a Gold Circle Member, please refer to our membership page.

Full Toplines: RESTRICTED

Full Crosstabs URL: RESTRICTED

Toplines are free for use after embargo, if any. Crosstabs are confidential and not for public release. However, you may cite specific demographic data from these reports.
For any data released, please cite Napolitan News Service.

Public Content

Thirty-one percent (31%) say their finances are getting better, and another 31% say they are getting worse.
- Similarly, two weeks ago, 32% said better but 32% said worse.
- A month ago, 30% said better and 33% said worse.
- At the end of July, a low of 28% said their finances were getting better.
As is always the case, the voters whose party controls the White House are more optimistic about their personal finances.
- Forty-six percent (46%) of Republicans say their finances are getting better, and only 16% say they are getting worse.
- Democrats are not so optimistic with 17% saying their finances are getting better and 44% saying worse.
From July 2021 until just before the 2024 election, more people were pessimistic than optimistic about their finances in every single survey.
- In our last survey before the 2024 election, 25% said their finances were getting better and 41% said worse.
- Following the election, pessimism declined. In the first survey taken after Donald Trump took office, 25% said better and 31% worse.
- In May, 2025, for the first time in four years, more voters said their finances were getting better than worse. That followed an announcement from President Trump about a tariff deal with China.
- Voters have remained evenly divided about their personal financial trends in recent months.
Forty-four percent (44%) of voters rate their personal finances as Good or Excellent.
- Twenty-one percent (21%) rate their finances as Poor.
- When President Biden took office in 2021, 48% of voters rated their personal finances as Good or Excellent.
- That fell to 36% when President Trump took office in 2025.
- Sixty percent (60%) of Elite or Elite Adjacent voters* rate their personal finances as Good or Excellent, compared to 36% of Main Street voters.*

* Elite Voters are defined as those with a postgraduate degree, make more than $150,000 annually, and live in a densely populated urban area. Elite Adjacent Voters have at least one of these characteristics. Main Street voters have none of these characteristics, and make up the largest portion of voters.

This data is from a Napolitan News Service survey of 1,000 Registered Voters conducted online by Scott Rasmussen, October 20-21, 2025. RMG Research, Inc., conducted the field work for the survey. It has a margin of error of +/- 3.1.