Holiday Shopping Drops by Double Digits

Publication Date: 11/23/2025 5:00 AM CST

Holiday Shopping Drops by Double Digits

Publication: 11/23/2025 5:00 AM CST

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Seventy percent (70%) of registered voters plan to shop (or have already shopped) for Christmas or other holiday gifts this year.
- That's down 11 points from last year, when 81% said they planned to shop for gifts.
- This is consistent with worsening public attitudes on the economy.
Among those spending money, about half (51%) will spend about the same this year compared to last year.
- Twenty-two percent (22%) plan to spend more, and 26% plan to spend less.
- More men (30%) than women (15%) say they will spend more this year.
Overall, less than half (48%) of those making under $35,000 per year will be shopping, while two thirds (66%) of voters making $35,000-$75,000 will be shopping.
A little over a third (36%) of those who said they plan to do holiday shopping have not started their holiday shopping.
- Another 36% have already finished a little shopping, and 16% are about halfway done shopping.
- Of those who say they are shopping for the holiday this year, a small number (2%) are way ahead of the game and have completely finished shopping, and 8% have most of their shopping finished.
- Voters living in densely populated areas seem the most prepared: 25% say they have most of their shopping finished.

This data is from a Napolitan News Service survey of 1,000 Registered Voters conducted online by Scott Rasmussen, November 17-18, 2025. RMG Research, Inc., conducted the field work for the survey. It has a margin of error of +/- 3.1.